The fastest growing sector in world consumer markets and in some developed markets, the only sector that is seeing growth, the “1%” continues to dominate. The luxury sector is highly vertical in structure with a few large companies dominating the marketplace. They maintain total control over their product from design to manufacture to retail. It is, as a result, a very difficult sector for new products to break into.

However, the luxury sector is ideally suited to New Zealand brands, where smaller quantities of expertly made goods are a specialty, whether it be fine wine, honey or luxury yachts. Rockbridge advises NZ brands on the best approach to take across all elements of research, design and development, pricing, launch and establishing partnerships globally.

We understand the global luxury market and can help New Zealand brands achieve their ambitions in an incredibly exciting and high growth sector.